HOW TO STOP HAIR DYE DRYING OUT YOUR CURLS

Love your new hair colour but hate the way it leaves your hair dry and straw like? 

If so you'll be pleased to know that all is not lost. All you need to do is add one simple extra step to the colouring process so you end up with glossy, healthy hair to match the lovely new colour.

First let’s take a look at why this happens. Basically the culprits are chemicals in the dye that open up the hair shaft or cuticle to allow the colour to penetrate into the cortex. The cuticle usually lies flat and works to protect the cortex and maintain moisture in the hair  and keeping it looking healthy. Curly hair has a tendency to be dry as the cuticle doesn’t lie totally flat and as the chemicals open up the cuticle they make it more prone to drying out and vulnerable to damage. 

The trick to countering the damage is to give your hair a deep conditioning treatment before you apply the colour.

Mashooq’s Deep Penetrating oil is a unique blend of six natural oils: sweet almond, coconut, olive, palm, sunflower and wheat germ that's been formulated to condition hair and protect it from chemicals in the dye leaving it soft and supple. The oil is totally natural with no added chemicals.

When used with hair dye, the oil doesn’t form a barrier but lies beneath the surface of the hair continuously conditioning it while allowing the chemicals to work on the hair shaft. 

So now you can colour without running the risk of damaging the hair.